There will be two separate cosmetic collections: Hello Kitty Colour Collection (for the kids) and Hello Kitty Kouture (for the kids' parents).
“MAC has been mining pop culture since the brand was founded,” said John Demsey, group president of the Estée Lauder Cos. Inc. “This is a sexy and innocent fashion line, and a true MAC moment. In these times, everyone can use a little fun — and a little Kitty.”
MAC is trying to reel in a new customer base; the advertising campaign will feature a dominatrix look and theme.
With the country in a full-blown recession, are any of you interested, aside from Wendy?