The Alamo Drafthouse movie theater in Austin, Texas has a strict no-cell phone police. In fact, before every film, they warn moviegoers that if they violate the rules, they will be kicked out. One lady who was thrown out for using her cell phone is now the star of their new PSA and it's effing awesome.
Alamo Drafthouse CEO Tim League says about the PSA: "It's just an education to people that this isn't your living room, that you're being disrespectful to the entire audience. And, within this theater, we're not going to put up with it." Hear hear.