Not sure how we feel about this.
Rappers have been dropping brand names in their lyrics for cash for years; it's tasteless, but widespread. But why would you turn a memorial track for your dead friend into a Coogi ad?
In January Notorious, the biopic about the life of deceased hip-hop legend Biggie Smalls, was released. One of the centerpieces of the movie's soundtrack was "Letter to B.I.G.," an in memoriam-type song by Jadakiss—a rapper that Biggie helped put on, with his group The Lox. Jadakiss told MTV: "it's nothing fabricated on there. It's gotta be all real on there. Everything was personal."
In his first verse, Jadakiss (who's wearing Coogi in the video) says, "In your memory I keep Coogi in my closet." Why? Well, Biggie did love those crazy ass Coogi sweaters. But a more important reason: because, a good source tells us, Coogi paid Jadakiss tens of thousands of dollars to drop their name in the song.
Maybe save the product placement for normal, non-memorial-to-my-deceased-friend songs?
Via
Monday, March 2, 2009
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2 comments:
he couldnt have made a video about BIG without rockin a coogi knit. if coogi wants to pay kiss, let em pay him. i think he woulda rocked it regardless. but being that hey MIGHT have got paid to rock a coogi its wrong? haaaa worry about how u gonna make YOUR OWN money!
B.I.G. R.I.P.!
Why get mad at tha man for gettin money? To be honest, he probably got over on Coogi. Maybe he already had that song written, and in tha mean time, Coogi just so happened to offer him some money to make a song shouting-out Coogi, and he thought, "Hey, I already got a song shoutin out Coogi about to drop for tha Notorious movie that most people probably aint heard yet! Hell yea, Ill take that free bread!" Now, if you was in that same situation, would you be tha dumbass to say, "Oh, well I already got a song shoutin out Coogi about to drop soon for tha Notorious movie, so you dont have to pay me." I really doubt it. Either way, considering tha situation, a Coogi big up was inevitable. Come on, this was BIG he was talkin about. He stayed "Coogi down to tha socks!" I still dont get what point was trying to be made by tha person(s) mad about him takin some free money. Are they trying to say he was disrespecting BIG? I see it as having common sense.
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