Ice-T Calls Today's Hip-Hop 'Bubblegum Pop', Starts Own Label

Legendary rapper Ice-T has revealed he is starting a record company, which he hopes will infuse the hip-hop back into hip-hop.

"I'm starting a digital label through EMI," he told the Daily News. "I'm trying to get back to more hip hop. To me, music right now is like disco. It's very sing-songy, and nobody's dealing with content. That's what I miss. I miss Tupac and Big. You got Lupe Fiasco and TI now, but in general, we're swamped with bubblegum pop."

You know he's referring to Soulja Boy: The two were involved in a high-school type he said, he said feud. But Ice-T did say, Soulja Boy's "Superman" is responsible for killing hip-hop and that he needs to "Eat a d**k"

The un-named label already has artists on the roster.

"We signed about five groups," he said. "We've got an artist from L.A., a group called Certified from Washington State, Born Twice from Houston and a Korean kid from New York. I'm playing the whole map."


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