A Miami-based Hispanic advertising agency has created a free solution -- a "Gringo" mask. You go to their Web site, print it out, slap some elastic around it and bingo -- a new face and a new immigration status!
"When we first heard of the law in Arizona and the effects it could have in terms of racial profiling, we discussed at the agency what we could do about it, since we have access to media," Michelle Zubizarreta, the agency's co-owner told the Sun Sentinel. "How can we address the issue, but do so in a creative way while at the same time delivering a message? What caught our attention was the absurdity of this law, and the notion that we all must look a certain way. Once we talked about it, my creative team came back with the idea of the mask and the website [which went live on April 30. Twitter, Facebook and YouTube are also being used to spread the word]. Basically, this is all a satire of what is happening in Arizona."
Update: The agency pulled the masks and replaced the site with a statement saying the GringoMask project "has achieved its primary objective to raise awareness of the potential for racial profiling by enforcement of Arizona SB 1070." Adding: "We chose this mask because of its light-hearted nature and tongue-in-cheek approach, much in the same vein as Jeff Foxworthy's shtick 'You Might be a Redneck' or Carlos Mencia's 'beaner' jokes. However, we in no way meant to offend anyone....We understand from your responses that some people might equate the word 'Gringo' with an ethnic slur. We do not. It is simply a slang term used to describe Caucasians, and we don't assign any negative connotations to it."
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1 comments:
discriminatory laws? Please, the illegal immigrant population in Arizona has cost the state over 2.5 BILLION dollars. Whose pocket is that coming out of? The prison & court systems are strained (not for arrests of people for being illegal, but, for real criminal activities) the school system is broken and the hospitals are bankrupt/with many closing due to huge financial losses from illegals using the ER as a 'doctor' visit.
What are they supposed to do? Just FAIL? Everybody knows where they're coming from (mexico) and that state, which has the 2nd highest population of illegal immigrants, deserves the right to do whatever they can to tamp it down.
The horrible crimes they commit, serial rape/gang rape/child rape, child murder, racist assaults & murders on blacks-there are an estimated 250,000 serial rapists in the U.S. illegally.
Believe me, the ones sneaking in, are not the ones you want to be here.
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