This September Beyoncè and momma Tina will launch a new junior apparel label, Sasha Fierce for Deréon, just in time for back-to-school.
Above is the first promotional shot, featuring some of the items of the items which will be up for sale.
The collection includes a full range of sportswear, outerwear, handbags, footwear, eyewear, lingerie and jewelry. It will be available in department stores including Macy’s and Dillard’s.
The jewelry, shoes and eyewear, Tina said, “are really over the top” with large chains made in mixed metals such as silver with gold, heavily studded shoes and oversize sunglasses such as the ones Beyoncé has been seen wearing on tour. The clothes are a little more subdued to make the accessories stand out — a one-shoulder dress, black bodysuit, fake leather jacket with oversize collar, leggings and destructed jeans with mesh and lace details lining the ripped material.
If you're in Las Vegas this week, you can shop the Deréon collection as you take in a Sasha Fierec show.
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