Tuesday, February 16, 2010

Madonna In Talks To Launch Fashion Line


Following on the heels of Victoria Beckham, Beyoncé, Gwen Stefani and countless others, Madonna is thisclose to signing a deal to launch her own fashion line, according to WWD.
The pop icon is in talks to launch a contemporary women’s collection with a group of licensees that would be sold exclusively at Macy’s, according to sources. The merchandise would include apparel, accessories, intimates and footwear. Label names under serious consideration for the product lines include Material Girl for the apparel and Truth or Dare for the lingerie and underwear.
If you recall, back in 2007, Madonna created a co-branded women’s collection with H&M, under the M by Madonna label. She's also the face of the Dolce & Gabbana spring advertising campaign, and has appeared in ads for Louis Vuitton, Versace and Gap.

Plus, she has been in talks to launch her own fragrance for more than a decade now, but because she "demands total creative control over her projects" and "beauty companies have been reluctant to meet her financial demands", that project never took off.


source
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