Dame Dash Debuts $279,000+ Range Rover

Just last week Dame Dash was placing blame on others for his lack of funds, which came not too long after his wife filed for divorce.

So, he's back on the grind to build up that bank account once again.

Tiret, a very high-end, luxury diamond watch firm he co-founded with Daniel Lazar is breaking into the automobile business. (strange, right?)

The first offering - a modified Range Rover coupe - made its debut at Baselworld, the watch trade fair taking place this week in Switzerland.

"The modification of the five-door sport utility vehicle starts at approximately $279,000 and climbs to $716,000, depending on different options such as a diamond-encrusted dial set on the dashboard and a panoramic roof, and armoring," reports WWD.

In this economy not many people are clamoring to get one. In fact, the company has only received two requests.

“This car is limited for very limited clientele, and we don’t expect to sell more than a handful a year.” As for the target demographic: “Someone with a unique and luxurious lifestyle,” added Lazar.

Must be nice.