Friday, July 31, 2009

Jay-Z Fails to Kill Auto-Tune

When Jay-Z released "D.O.A. (Death of Auto-Tune)" - and subsequent video where he blew up packages of the voice-altering software - he probably thought that would be the end, but he was wrong.

According to the company sales are way up.

“The Jay-Z controversy is great,” Marco Alpert, vice president of marketing at Antares, who makes the software said. “We couldn’t buy P.R. like this.”

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