Tuesday, May 31, 2011

Naomi Campbell Threatens to Sue After She's Likened to Chocolate Bar

Naomi Campbell is considering taking "every available option" against Cadbury after claiming a "racist" advertisement compares her to a chocolate bar. The ad (below) was published in several newspapers in Europe and read: "Move over Naomi, there’s a new diva in town." The 41-year-old supermodel was not amused, saying "I am shocked. It’s upsetting to be described as chocolate, not just for me but for all black women and black people. I do not find any humor in this. It is insulting and hurtful." Her mother, Valerie Morris, added: "I’m deeply upset by this racist advert. Do these people think they can insult black people and we just take it? This is the 21st century, not the 1950s. Shame on Cadbury." Black rights group Operation Black Vote has called for Cadbury to apologise and has written to civil rights activists Al Sharpton and Jesse Jackson to ask them to mobilise the country’s black population in a boycott of Kraft goods. "Being likened to chocolate was as bad as being called a golliwog for black people," said an Operation Black Vote spokesperson. "Racism in the playground starts with black children being called 'chocolate bar'. At best, this is insensitive – and at worst it demonstrates Cadbury’s utter disregard for causing offence. Its lack of apology just adds insult to injury. It’s particularly galling because we’ve just had a week that saw the establishment fall over themselves to be close to the Obamas and yet black people are being derided in such an insulting and negative way." Really?! For it's part, Kraft Foods has pulled the ad and said in a statement, "It was certainly never our intention to cause any offence and the campaign itself is a light-hearted take on the social pretensions of Cadbury Dairy Milk Bliss."


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